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[node:author]corina
[node:author:created]19/07/2016 16:12
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[node:author:created:long]Tuesday, July 19, 2016 - 16:12
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Că urmare a creşterii vânzărilor pentru modelul Alfa Romeo Giulietta, anul 2011 s-a dovedit a fi cel mai bun din întreagă istorie a mărcii în segmentul hatchback, cu vânzări totale de 80 000 de unităţi doar în Europa, Alfa Romeo atingând o cotă de piaţă de 1%, faţă de 0,8% în anul precedent. Pe lângă Italia, unde au fost vândute cca. 35 000 de unităţi, cele mai importante pieţe pentru Giulietta au fost Franţa (9 200 unităţi), Marea Britanie (peste 7000 de unităţi) şi Germania cu peste 6 300 unităţi. La nivel global vânzările modelului au atins 140 000 de unităţi. 

Versiunile preferate au fost Distictive şi Exclusive în proporţie de 90% din total, iar în privinţa motoarelor, cel mai popular este cel de 1.6 Multijet 105 CP (35%), alături de cel de 170 CP, 1.4 MultiAir (15%). 

Cea mai populară culoare este Bianco Ghiaccio (35%), nuanţă cel mai frecvent întâlnită în materialele publicitare. Culoarea roşie reprezintă cca. 6% din vânzări şi, aşa cum era de aşteptat, mai mult de jumătate dintre cei care îşi comandă o Giulietta roşie aleg şi configuraţii sport. 

Vârstă medie e cumpărătorilor este de 40 de ani, 20% sunt femei şi mai mult de jumătate dintre cei care îşi comandă o Giulietta au familie, ceea ce dovedeşte o adresabilitate mult mai largă o modelului, comparativ cu poziţia sa pe piaţă în anii anteriori. 

În România, în anul 2011, s-au vândut 195 de unităţi Alfa Romeo Giulietta şi 245 de unităţi Alfa Romeo în total. Ca şi în restul Europei, cea mai vândută motorizare este cea de 1.6 Multijet 105 CP.

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[node:changed]22/07/2016 15:12
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[node:changed:long]Friday, July 22, 2016 - 15:12
[node:changed:medium]22/07/2016 15:12
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[node:changed:short]2016-07-22 15:12
[node:changed:since]8 years 4 months
[node:created]25/01/2012 10:29
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[node:created:long]Wednesday, January 25, 2012 - 10:29
[node:created:medium]25/01/2012 10:29
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[node:created:short]2012-01-25 10:29
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Că urmare a creşterii vânzărilor pentru modelul Alfa Romeo Giulietta, anul 2011 s-a dovedit a fi cel mai bun din întreagă istorie a mărcii în segmentul hatchback, cu vânzări totale de 80 000 de unităţi doar în Europa, Alfa Romeo atingând o cotă de piaţă de 1%, faţă de 0,8% în anul precedent. Pe lângă Italia, unde au fost vândute cca. 35 000 de unităţi, cele mai importante pieţe pentru Giulietta au fost Franţa (9 200 unităţi), Marea Britanie (peste 7000 de unităţi) şi Germania cu peste 6 300 unităţi.

[node:field_tags]Alfa Romeo Giulietta, Alfa Romeo
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[node:title]2011- un an excelent pentru Alfa Romeo şi unul al recordurilor pentru Alfa Romeo Giulietta
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